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smartadvance and Oyi announce strategic partnership

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11 November 2019

smartadvance South Africa and Oyi Medical Card are pleased to announce they have entered into a strategic partnership that will drive meaningful and effective financial and medical access to millions of customers across South Africa.

smartadvance is an NCR registered credit provider that helps customers manage their money better using personal data, and aims to empower customers through financial education, as well as assist clients through financial services and debt rehabilitation.

With technology playing an increasingly critical role in product delivery and customer service satisfaction, it was a natural fit to partner with Oyi, which uses an innovative and fully digital platform to deliver a ring-fenced medical savings card. Oyi aligns to the same vision of enabling and assisting ordinary South Africans with meaningful and responsible financial services through a simple and affordable medical payment solution.

“The partnership with Oyi allows smartadvance to continue to deliver on its promise of ensuring that our customers borrow responsibly and for the right reasons, by providing products that are designed to meet their needs.” says Mark Young, smartadvance SA CEO.

“Tami and the Oyi team have created a fantastic customer focused solution which we are proud to be able to offer in partnership with our other financial solutions”, concludes Young.

Oyi was established in 2017 with the aim of closing the medical gap for the low to middle income earners. The Oyi pay-as-you-use Medical Card is a debit card that is technologically restricted to only allow payment at doctors, pharmacies and medical specialists nationwide.

The partnership between Oyi and smartadvance will soon allow clients the ability to pay for larger and complex medical procedures even when there are no funds available on the card. Customers will be able to apply for a nifty loan for a medical emergency, that will be paid directly onto the Oyi Medical Card to encourage responsible credit and reduce reckless spending.

By leveraging on each other’s strengths and capabilities, together, smartadvance and Oyi look forward to many successful initiatives together as we begin to deliver relevant, affordable and accessible solutions and financial services to customers across South Africa.

The endorsement by smartadvance is a major milestone in our mission to democratise private healthcare within the workplace. We aim to leverage the smartadvance relations with employer groups to offer an affordable and practical wellness benefit to ensure every employee and their families, irrespective of their salary scale, get a fair chance and access to quality healthcare and not only the 20-30% with access a medical-aid. Concludes Tami, Founder and CEO of Oyi Medical Card.